ABOUT HOW OUR AFFILIATE PROGRAM WORKS

1. What are my responsibilities as a TravellersSOS Affiliate?

You are responsible for setting up links from your website to TravellersSOS.co.uk in the appropriate areas of your website, updating them frequently, and directing your audience to visit our website.

Other than this, it's up to you how much work you put in. But affiliates who put the most effort into their links, especially those who include text links in relevant website content, tend to get the most out of the program, both in terms of their customer loyalty, and cold hard cash.

(Also, stating the obvious, you also have to comply with the operating agreement!)

Top

2. What are TravellersSOS.co.uk's responsibilities?

We do the rest. We take care of selling TravellersSOS to the visitors you send, collecting their premiums, providing customer service, providing the emergency service, paying claims, providing assistance, and everything else related to their customer experience.

We also give you the tools you need to succeed in marketing TravellersSOS. So we track the links from your website to ours, calculate commissions due, and send you your marketing report and payment each month. We also send you a regular affiliate newsletter to keep you up to date with what's working across our affiliate network, and in the affiliate world in general, so that you can maximise your earnings.

Remember affiliate marketing is all about performance. If you're successful, we're successful. So we'll do everything we can to make sure you're successful.

(Again stating the obvious, we have to comply with the operating agreement too.)

Top

3. Which websites are best suited to the TravellersSOS program?

In general you should select affiliate programs that tie in with your website's content. Your affiliate programs and your content should be difficult to distinguish from each other. And your visitors should see the affiliate link as a relevant link - you should simply be bringing the website to their attention.

The TravellersSOS Affiliate Program is best suited to websites that are travel-based, or that contain regular travel-based content (such as flight, accommodation or car hire companies). If your website falls outside this spectrum but you feel that you can sell TravellersSOS by all means fill out our online application form. We'll look at your website and get back to you.

Top

4. A lot of my sales are offline via the telephone / a call centre. Can I still sell TravellersSOS?

Yes. TravellersSOS can be sold just as effectively via the telephone (inbound telesales), perhaps more so. Conversion rates via telesales can be as high as 30% and average over 15%. We can help with telesales training and provide options on policyholder data capture. E-mail us at affiliates@TravellersSOS.co.uk and we'll be happy to discuss this with you.

Top

5. Can I take the order for TravellersSOS on my website (rather than transfer the visitor to you)?

Yes, but only with our specific agreement. This requires significant input from us in order to ensure quality, security and accounting is maintained. But it can work very well where, for example, you offer TravellersSOS during or at the end of a sale of travel insurance or car hire. You will already have collected most of the information we need as part of your sale, so the sale of TravellersSOS can often be made by asking the customer to check a 'click' box.

Top

6. As an affiliate I need to sell your product, right?

No. As an affiliate your job is not to sell our product to your website visitors. Your job is to persuade your visitors that the product is relevant to them, and to click on the link from your website to ours in an 'open-to-buy' state of mind. Let us make the sale. By all means recommend, but you don't need to sell. (If you 'sell' and then we 'sell' your visitors will be turned off, and they won't buy. So don't sell, recommend and get them to our website. We'll sell.)

Top

7. What types of websites show strong results participating in your program?

Websites that are professional looking, clean and have good visitor loyalty. It is also helpful if they sell travel products or provide valuable and relevant information related to the travel market. Of course traffic is necessary too!

Top

8. What kind of related content do you look for?

Travel and travel-based information. This can range from direct sell travel insurance and holiday companies to magazine and content websites with a travel bias or travel section.

Top

9. Do you find that there is a particular audience demographic (male/female, young/old, etc.) that responds best to TravellersSOS?

TravellersSOS sells across all demographic groups and age ranges. The 'single', 'couples' and 'family' options mean that that product appeals throughout the family lifecycle. And the demographics of the web also closely match those of TravellersSOS's 'average' buyer in terms of income levels. So "no" is the simple answer.

Top

Back